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Clearview Traffic supports BRAKE during National Road Safety Week

As a leading provider of road safety solutions, Clearview Traffic’s Corporate Social Responsibility programme gave us the opportunity again last week to support the charity BRAKE during National Road Safety Week, which ran from 18-24th November.

This year’s campaign was centred upon a call to action for road users to tune into road safety by avoiding distractions on the road whilst driving.

Brake Road Safety Campaign

Clearview Traffic joined 1,000s of other organisations across the UK to promote life-saving awareness and to highlight the importance of road safety solutions during Road Safety Week.

Some of our support went to initiatives including the Jack and Jill pre-school in Bicester to co-ordinate a ‘Beep Beep!’ Day, which introduced basic road safety messages to young children. We also donated 200 Clearview Traffic-branded high-visibility vests and reflective snap band bracelets at local primary schools and pre-school locations across the UK, and to a school in Nairobi Kenya, where Clearview Traffic has an international office.

Staff at our Bicester Head Office also supported Road Safety Week with our own fundraising events to raise money and road safety awareness, with a ‘Wake Up For Work’ pyjama day, which was also utilised by staff in our Glasgow office on Friday 22nd November, and over £100 was raised for BRAKE.

We also ran a series of awareness-raising tweets during Road Safety Week, linking in with BRAKE’s campaign. You can follow us on Twitter here.

BRAKE is a charity that aims to promote awareness of road safety issues and care for road accident victims, through a range of different services and campaigns.

It founded and leads the annual Road Safety Week, and has various award schemes such as recognising British Members of Parliament for services to road safety. BRAKE also runs international conferences on key topics such as speeding and impaired driving.

BRAKE has specialist services for schools and pre-school organisations, and runs a record-breaking Giant Walking Bus annually to campaign for community road safety in the UK.

Clearview Traffic has supported other road safety awareness campaigns during the year, including the provision of cycling training to promote safer cycling to all school age groups. This has been achieved by providing sponsorship and promotional items, for example, to reward school kids in Glasgow for taking part in Bikeability training, alongside related activities in partnership with Longfields School in Bicester.

We also sponsored a Poster Design Campaign at Longfields, to promote the Sustrans ‘Bike to School’ campaign offering cinema tickets and the production of the winning banner creations: these have been displayed outside the school, and also used for concurrent PR and road safety awareness.

In September, our Scotland office took part in the ‘Pedal for Scotland’ initiative, with a three-man team cycling 47 miles each from Glasgow to Edinburgh, raising £450 for Glasgow SANDS in the process.

Staff at our Bicester Head Office also held a ‘Bright Day’ earlier in the year, raising more than £300 for BRAKE.

During November, we’ve also exhibited at key events that are fundamental in promoting and ensuring continued road safety at a National level.

These included the 16th Annual Conference of The Road Safety Markings Association, and The National Road Safety Conference, organised by Road Safety GB, a national road safety organisation that includes representatives from groups across the UK such as local government and road safety teams.

Bikeability - Road Safety Campaign

If you’d like to find out more about our road safety solutions, please feel free to get in touch here.

Author: |Date Published: December 2013

Links: Route Safety Cycle Safety

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