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Cycle to Work Day

Cycle to Work Day took place yesterday (September 14th) and encouraged everyone to take to two wheels and cycle to work for at least one day. Over 44,000 cyclists signed up to take part with over 670,000 miles cycled.

Joining together to promote the benefits of cycling to work, four of the leading providers of the scheme include Evans Cycles, Halfords, Cycle Scheme and Cycle Solutions. With the aim of helping to increase the number of people making the journey to work by bike, over one million employees have participated in the scheme to date, showing that it’s a proven mechanism for getting people onto their bikes.

And with continued growth, in 2014, a record 183,423 employees participated which was an 11.6% increase in take-up on 2013.

Here at Clearview Intelligence we take cycling participation and safety seriously. With the recent increase of over 100,000 more cyclists since the Olympic success in London 2012 and Rio 2016, and schemes such as Cycle to Work, more and more people are taking up cycling.

According to census data, 741,000 people in the UK cycle to work on a regular basis and over two million participate in cycling as a past time and this number continues to grow. This is great news, however, this has increased awareness of the issues around cyclist safety.

  • The number of cyclists reported to have been seriously injured on the road remains high at 3,237 in the latest 2015 release from the Department of Transport (DfT)
  • 75% of cyclist accidents happen at, or near, a road junction
  • 80% of accidents occur in daylight.

By taking a few simple steps cyclists can vastly reduce the risk of collisions.

  • Ride away from the edge of the road, particularly when passing junctions
  • Ride away from the kerb, to avoid debris and drain covers
  • Be aware of car doors being opened as you pass them
  • Take extra care and consider other users on shared paths
  • Make sure that your helmet is fitted correctly
  • Remember to follow the Highway Code.

Here at Clearview, we want to help improve road safety for cyclists. Our innovative cycle detection systems can be used on dedicated cycle lanes and advance stop lines, to inform the traffic signal controls of the presence of cyclists. This can be used to alter the phasing of the traffic signals which is aimed at changing cyclist and driver behaviour. It discourages cyclists from feeling frustrated and jumping red lights and can be used to offer them safe passage through signals ahead of other traffic.

This is how we helped Bournemouth District Council to change user behaviour and improve safety in Whitelegg way.

Our SolarLite Road Studs clearly define designated cyclist areas and have already built a strong reputation for increasing night time cycle path safety and usage, through embracing cycle path delineation. These are deployed on cycle paths as well as defining dedicated cycle lanes or cycle superhighways. In Edinburgh, 560 bi-directional Active Road Studs were used to illuminate a cycle path along 2.5km of the Union Canal towpath. This has significantly improved night time safety on the pathway.

Cycling is a great way to get around and keep fit and we are determined to help make it as safe as possible in the process.

If you’d like to find out more about our solutions, please feel free to call us on 01908 088008 or contact us.

Author: Marketing M |Date Published: September 2016

Links: Cycle Safety

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