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Golden River celebrates 40 years of traffic data collection and more!

January 8th 2
January 8th 1

On Monday 1st December 2014, Clearview Traffic's Golden River brand celebrated its 40th birthday!

The 40-year heritage of Golden River has seen it establish itself worldwide as a pivotal and respected brand name at the forefront of Intelligent Transportation Systems (ITS).

As one of the original pioneers in automated traffic counting and classification during the 1970s and 1980s, Golden River soon became a leader in the field – and has continued to move with the times, expanding our product and service offerings to cover a vast range of emerging applications to meet the changing needs of the markets we serve.

These solutions range from our M680 & M720 vehicle counter classifiers – the modern day descendants of the original Marksman inductive loop counters – through to wireless vehicle and bicycle detection systems (M100 & M100BR) and parking bay occupancy detection (M300).

With a strong track record in providing solutions that deliver superior accuracy, reliability and durability, and backed by a strong customer service focus ensuring that our customer installations meet and exceed expectations throughout their operational lifetime and beyond, Golden River equipment has been deployed across the globe from Australia, to the Middle East to North America, and throughout Europe and Africa.

Golden River was originally established in Basingstoke in 1974, before moving to Bicester in Oxfordshire in 1978. It became part of the Clearview Traffic Group in 2005, which also incorporates the multi-award winning Astucia intelligent road stud brand.

This 40-year milestone was celebrated with a company event at 'A Day in The Country' in Aynho, near Banbury in Oxfordshire at the end of November, where the whole of the Clearview Traffic team gathered to reflect on the last four decades, where we are today, and to discuss our plans for the future – as well as letting our hair down and enjoying some fun teambuilding activities during the afternoon, whilst munching away on a piece of a specially commissioned cake to celebrate Golden River's 40th Anniversary.

And 40 years, on the company now employs over 50 staff with a strong and growing distributor network in numerous countries worldwide.

Clearview Traffic's technology through both the Golden River and Astucia product portfolio has been successfully deployed in a number of shadow-tolling schemes across the UK.

Other clients include Transport for London, Network Rail, and Transport Scotland alongside multitude deployments with various local authorities and major contractors such as the Balfour Beatty, Mott McDonald, Amey, and Bear Scotland to name a few.

With a number of grant-funded projects and new product development schemes underway with a variety of academic and strategic technology collaboration partners, we are excited about what the future holds – and are looking forward to the next 40 years!

Join us on the journey, for further information, please get in touch here.

Author: |Date Published: January 2015

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