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What is Clearview Traffic doing to improve cyclist safety in the UK?

At Clearview Traffic, we’re passionate about the life-saving road safety products that form a core element of our traffic data solutions, traffic data collection and traffic management systems.

And with a 10% increase in cyclist fatalities being recently published by the Department of Transport as compared to the previous year’s statistics, this unacceptable loss of life is something we all have to work together to reduce.

This is particularly notable, as the biggest rise in cyclist fatalities in the UK was recorded in children and young people.

cycle safety

Members of our management team recently attended a public policy exchange symposium on ‘Creating a revolution in Cycling & Road Safety’, and it was refreshing to see the passion with which Julian Huppert MP spoke on the topic.

As co-Chair for the All-Party Parliamentary Cycling Group, he was speaking about the simple vision outlined in the recently published ‘Get Britain Cycling’ report.

The main recommendations from this report are brilliantly summarised in a simple but powerful cartoon by Dave Walker here.

The five broad areas covered – which we’re fully supportive of – include:

1. Make cycling a new priority for investing public funds

This recognises the contribution cycling can make to health, education, sport, and even business: clearly, investment from these budgets to support cycling has a demonstrable ROI as compared to other forms of public transport.

2. Redesigning our roads, streets & communities

Ensuring that the needs of vulnerable road users such as cyclists and pedestrians in the design of new schemes and/or improvements to existing road networks is key in making the shift to pedal power. Ensuring that cyclists are safe at junctions and on city streets, and on adjacent cycle paths and cycle lanes is critical in this area.

3. Safe driving & safe speed limits

Strengthening mutual awareness between cyclists and other road users is key, and the detection of cyclists at junctions forms the backbone of this area. The safer cyclists feel, the more cyclists will use road networks.

4. Training & Education

Providing cycling training at schools and promoting safer cycling at all ages is key, and we’ve provided sponsorship and promotional items to reward schoolkids in Glasgow for taking part in Bikeability training, as well as similar activities in partnership with Longfields School in Bicester. We’ve also sponsored a Poster Design Campaign, offering cinema tickets and creating banners to place outside schools of the two winning entries from the competition.

5. Political leadership

The production of a cross-departmental Cycling Action Plan and a national Cycling champion with targets for increasing usage can drive motivation for change. In our own way, we’re delivering on this through our blog, our interaction with local authorities at events and meetings, and through our membership of PACTS to highlight these issues.

If you’d like to find out more about our road safety products, traffic data solutions, traffic data collection and traffic management systems, please feel free to contact us here.

Author: |Date Published: August 2013

Links: Route Safety Cycle Safety

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