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The UK has one of the best road safety records in Europe. However, the cost of a single fatal accident is estimated at over £2 million and in 2017 the cost of all road crashes was estimated at over £35 billion.

With staggering consequences to accidents and no improvement in road safety over the past decade, we ask what are the most effective road safety measures and how can you obtain the funding you need?

In this white paper we will look at:

  • the state of road safety in the UK today
  • the most common factors contributing to accidents
  • solutions to specific road safety issues
  • funding mechanisms available to introduce these
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