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The new level of investment in active travel means that our customers need to have a more accurate understanding of how and why people are cycling and walking more and where they are doing this.
Understanding who is using the transport infrastructure in a particular area and how they are using it helps transport planners and managers to improve network accessibility, usability and safety.
Monitoring the use of active travel infrastructure can also support further improvement and the addition of technology that can advise and inform the end user, such as automatically triggering Vehicle Activated Signs (VAS) to improve for example.