Case studies
Our Insight Parking platform drives the new digital car parking signs in the City of Lichfield, Staffordshire.

Client
Lichfield District Council and Staffordshire County Council
Location
Lichfield, Staffordshire
Date of installation
February 2024
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Lichfield District Council had been investigating ways to increase the effective use of their car parks and help reduce congestion particularly in the short stay areas. The
most popular short-stay car parks were becoming overfilled and therefore the use of these convenient locations would often get blocked by all day users.
During peak shopping periods traffic queues to the City Centre car parks were leading to congestion issues with some car parks at gridlock whilst others just a short distance away left with many available parking spaces.
Lichfield District Council emphasised that the availability of off-street parking is a critical factor in the effective use of the city centre and in pursuit of a vibrant and thriving high street and visitor economy.
Clearview Intelligence was approached by Lichfield District Council in collaboration with Staffordshire County Council to explore more efficient ways in which car parks could be utilised in the city centre.
A real-time occupancy solution was developed to interface with the new digital parking guidance signs in the city, to encourage optimum use of their car parks.
Highlighting all available spaces to drivers allows them to utilise car parks more suitable for their specific requirements. This approach encourages drivers to select the most suitable car park based on the duration of their stay.
Case studies
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